MUFTI

Overview:

Credo Brands Marketing Ltd is an Indian apparel company, best known for its flagship brand "Mufti". Established in 1999, Mufti caters to the casual menswear market, offering a wide range of clothing across various categories like jeans, cargos, chinos, jackets, blazers, sweaters, and athleisure. The brand positions itself as an advocate for self-expression and individuality, targeting the modern Indian man.

History:

The journey of Credo Brands began with the vision of Kamal Khushlani, who started Mufti in 1998 with a desire to break free from the monotony of the Indian menswear scene. Recognizing the need for stylish and comfortable clothing for men who wanted to express their individuality, Mufti quickly gained popularity amongst the youth. Over the years, the brand has expanded its product line and distribution network, solidifying its position as a leading casual menswear brand in India.

How the Company Operates:

Credo Brands primarily operates through a franchise model, partnering with retailers to establish exclusive brand outlets (EBOs) across India. They also have a presence in large format stores (LFSs) and multi-brand outlets (MBOs), and a significant online presence through their own website and e-commerce marketplaces. The company outsources its manufacturing while focusing on design and brand building internally.

The Future:

Credo Brands aims to further strengthen its position in the Indian casual menswear market by expanding its product portfolio, focusing on omnichannel retail strategies, and leveraging digital marketing. They also plan to explore international markets and cater to diverse segments within the menswear category.

Conclusion:

Credo Brands Marketing Ltd has successfully established Mufti as a leading casual menswear brand in India, driven by its focus on individuality, design, and accessibility. With a strong brand identity, established distribution network, and ambitious growth plans, Credo Brands is well-positioned to capitalize on the growing demand for casual menswear in India and beyond.

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